Lifts, Volumizes & Separates Lashes - It Cosmetics Lash Blowout Mascara

The Ultimate Lash Blowout is IT Cosmetics' groundbreaking mascara that delivers 93% volumized lashes all day and 93% flake-free performance, with an incredible 19x volume increase*. Developed in partnership with Drybar, this conditioning formula intensifies super black pigment for a bold, voluminous lash look.

Designed by Plastic Surgeons and Dermatologists, the Lash Blowout Mascara features a unique salon-inspired microsphere round brush that gently catches every lash, providing lifted separation and blowout lift. For the best results, use the "set your volume" technique: sweep the brush up and through lashes, gently rotating the wand forward and away from the face as you reach the tips.

Looking for your perfect mascara match? Whether you desire dramatic volume, super length or natural-looking definition, IT Cosmetics has the ideal formula to achieve your optimal lash look. The Superhero Mascara utilizes Elastic Stretch Technology to stretch lashes wider and longer, while the Hello Lashes+ Mascara with Lash Care Serum delivers volumized, conditioned lashes instantly.

Results observed in a consumer panel study. *Results observed in an instrumental study.

Skin-Loving Ingredients: This first-of-its-kind mascara brings the benefits of a salon blowout to your lashes, with a conditioning formula that intensifies the saturation of super black pigment.

Real Results: - Superhero Mascara: 96% said lashes looked stretched - Lash Blowout Mascara: 19x volume increase, 93% no flaking - Hello Lashes+ Mascara: 93% say lashes look fuller

Brush Features: - Superhero: Lash-changing power brush - Lash Blowout: Salon-inspired microsphere round brush - Hello Lashes+: 360° lash-wrapping brush

Formula Benefits: - Superhero: Super buildable - Lash Blowout: No clump or flake - Hello Lashes+: Lash-caring serum, fuller-looking lash line

Achieve your ultimate lash look with IT Cosmetics' innovative, skin-loving mascara formulas, designed by beauty experts to deliver real, visible results.

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